Marketing Your Small Business on a Budget

Learn how to market your small business quickly and cheaply in this engaging, 90-minute seminar. Paula Peters, President of Peters Writing Services and the author of The Ultimate Marketing Toolkit and The Quick-and-Easy Web Site, helps you to create a 1-page mini “marketing plan” for any business that will take you through the next 12 months. You marketing plan will use the 13 basic tools featured in The Ultimate Marketing Toolkit, including:

  • Brochures
  • Sales letters
  • Press releases
  • Web sites
  • Business cards
  • 30-second sound bytes

Participants also learn how to evaluate whether or not their marketing materials work for them, and where to best invest their money.  Everyone walks away with a 1-page marketing plan for their business and a copy of The Ultimate Marketing Toolkit.

Total time:  2 hours. Can be customized to suit your audience or time slot.

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